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Anka's site.

Product, GTM and AI — I took a voice concierge live at a national museum's AI summit, rebuilt client agents with real metrics, and turned market analysis into positioning. Final-year Melbourne.

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Anka's voice AI assistant

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Final-year University of Melbourne Arts student — Psychology and Media. At Heya AI I built Nelly, the public voice concierge for the National Communication Museum's AI Summit 2026, rebuilt two clients' live production agents, and solo-built Parlance to improve voice-agent reliability from real call data. I also turned a mortgage-broking market analysis into the positioning a finance firm now leads with. I build the systems, ship them, and improve them with usage data.

50%+ Customer intent & eloquence lift
54→32s Avg resolution time cut
#1 SEO & AEO on an 80%-difficulty keyword
10 Inbound leads, Heya site month one
AI Concierge · National Communication Museum · 2026

Nelly · NCM AI Summit Concierge

Built Nelly, the public AI voice concierge that represented the National Communication Museum at its 2026 AI Summit. Owned it brief to live — agent logic, prompts, integrations and conversation design — and shipped it to real visitors.

AI · Systems · Heya AI

Parlance

Solo-built internal system that improves voice-agent reliability by structuring knowledge bases, system prompts and LLM behaviour from real call data.

Product · GTM · Heya AI

Heya website & lead funnel

Built Heya's website and lead funnel from scratch, optimised for search and AI answer engines. Generated 10 inbound leads in the first month.

Dec 2025 – now Heya AI

Product & Growth (promoted from Growth Associate)

Built Nelly, the public voice concierge for the National Communication Museum's AI Summit 2026 — owned brief to live. Rebuilt two clients' production voice agents: lifted positive customer intent and eloquence by over 50%, and cut average resolution time from 54 seconds to 32. Solo-built Parlance, introduced PM systems across internal AI work, and built Heya's website and lead funnel (10 inbound leads in month one).

Sep 2025 – Jan 2026 Australian Finance Brokerage

Marketing & Design Strategist (promoted twice in five months)

Achieved #1 SEO and AEO ranking for an 80%-difficulty keyword through organic optimisation. Ran a full market and competitor analysis of the mortgage-broking industry and turned it into the positioning and strategy the firm now leads with. Led a full rebrand and built the company's cross-channel media strategy.

Mar 2025 – Dec 2025 University of Melbourne

Arts Student Forum Co-Chair

Co-chaired the undergrad student forum for the Arts community. Sat between faculty and students to push real changes through.

Product strategy Go-to-market User research Retell Vapi ElevenLabs RAG pipelines n8n Webhooks API integrations Python basics LLM testing

Product & Growth

Product strategy, go-to-market, stakeholder management and delivery. I take ownership from ambiguity to shipped — built PM systems, lead funnels and positioning from research.

Notion · Linear · Figma · Competitive analysis · Public speaking

AI & Systems

Voice agents, RAG pipelines, prompt and LLM-behaviour design, integrations and automations. Built for production reliability, not demos.

Retell · Vapi · ElevenLabs · n8n · Webhooks · RAG · LLM testing

Creative & Brand

Design and content as a business lever. Full rebrands, paid social, SEO and AEO — including #1 organic ranking on a high-difficulty keyword.

Figma · HTML/CSS · Adobe CC · Paid social · SEO

Brand design and social campaigns — past work for Webber, current work for Heya.

Webber: Waitlist Live
Webber: We Connect The Dots
Webber: Influencer Marketing Is Broken

Webber · Brand & Campaign Design · 2025 · past project, no longer active


heya voice ai · AI coordination campaign

Multi-variant paid social campaign for heya. Three copy concepts, each tested across dark, purple gradient and warm gradient creative. Built for LinkedIn and Instagram, targeting SMB decision-makers.

3 variants · 3 concepts · scroll to explore →

Heya: Is AI right for your business? Dark
Heya: You run killer ads. Dark
Heya: You do the legal work. Dark
Heya: You run killer ads. Purple
Heya: You do the legal work. Purple
Heya: Is AI right for your business? Purple
Heya: Is AI right for your business? Warm
Heya: You do the legal work. Warm
Heya: You run killer ads. Warm

Heya Voice AI · Paid Social Campaign Design · 2026

Sites and product UI built end to end — including Heya's website and lead funnel, and Parlance's voice widget.

01 · heya New site design

Heya's website and lead funnel — layout, motion and visual system, built and optimised for search and AI answer engines.

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02 · parlance Voice widget design

A custom voice widget with live amplitude bars, draggable scrubbing and live transcription — designed to sit inside a page like it belongs there.

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Let's connect.

Open to product management, go-to-market and AI roles in Melbourne and remotely. Product strategy, voice agents, integrations — happy to chat even if nothing's open right now.

Allow access to Anka's narrator. She can't hear you until you let her in at the end of the tour.