Product, GTM and AI — I took a voice concierge live at a national museum's AI summit, rebuilt client agents with real metrics, and turned market analysis into positioning. Final-year Melbourne.
Anka's voice AI assistant
Final-year University of Melbourne Arts student — Psychology and Media. At Heya AI I built Nelly, the public voice concierge for the National Communication Museum's AI Summit 2026, rebuilt two clients' live production agents, and solo-built Parlance to improve voice-agent reliability from real call data. I also turned a mortgage-broking market analysis into the positioning a finance firm now leads with. I build the systems, ship them, and improve them with usage data.
Built Nelly, the public AI voice concierge that represented the National Communication Museum at its 2026 AI Summit. Owned it brief to live — agent logic, prompts, integrations and conversation design — and shipped it to real visitors.
Solo-built internal system that improves voice-agent reliability by structuring knowledge bases, system prompts and LLM behaviour from real call data.
Built Heya's website and lead funnel from scratch, optimised for search and AI answer engines. Generated 10 inbound leads in the first month.
Built Nelly, the public voice concierge for the National Communication Museum's AI Summit 2026 — owned brief to live. Rebuilt two clients' production voice agents: lifted positive customer intent and eloquence by over 50%, and cut average resolution time from 54 seconds to 32. Solo-built Parlance, introduced PM systems across internal AI work, and built Heya's website and lead funnel (10 inbound leads in month one).
Achieved #1 SEO and AEO ranking for an 80%-difficulty keyword through organic optimisation. Ran a full market and competitor analysis of the mortgage-broking industry and turned it into the positioning and strategy the firm now leads with. Led a full rebrand and built the company's cross-channel media strategy.
Co-chaired the undergrad student forum for the Arts community. Sat between faculty and students to push real changes through.
Product strategy, go-to-market, stakeholder management and delivery. I take ownership from ambiguity to shipped — built PM systems, lead funnels and positioning from research.
Notion · Linear · Figma · Competitive analysis · Public speaking
Voice agents, RAG pipelines, prompt and LLM-behaviour design, integrations and automations. Built for production reliability, not demos.
Retell · Vapi · ElevenLabs · n8n · Webhooks · RAG · LLM testing
Design and content as a business lever. Full rebrands, paid social, SEO and AEO — including #1 organic ranking on a high-difficulty keyword.
Figma · HTML/CSS · Adobe CC · Paid social · SEO
Brand design and social campaigns — past work for Webber, current work for Heya.
Webber · Brand & Campaign Design · 2025 · past project, no longer active
Multi-variant paid social campaign for heya. Three copy concepts, each tested across dark, purple gradient and warm gradient creative. Built for LinkedIn and Instagram, targeting SMB decision-makers.
3 variants · 3 concepts · scroll to explore →









Heya Voice AI · Paid Social Campaign Design · 2026
Sites and product UI built end to end — including Heya's website and lead funnel, and Parlance's voice widget.
Heya's website and lead funnel — layout, motion and visual system, built and optimised for search and AI answer engines.
A custom voice widget with live amplitude bars, draggable scrubbing and live transcription — designed to sit inside a page like it belongs there.
Open to product management, go-to-market and AI roles in Melbourne and remotely. Product strategy, voice agents, integrations — happy to chat even if nothing's open right now.
Allow access to Anka's narrator. She can't hear you until you let her in at the end of the tour.