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01 · Heya AI
Heya website and lead funnel
Layout, motion and visual system, built and optimised for search and AI answer engines. 10 inbound leads in the first month.
Welcome To Anka's Portfolio Website
I build custom voice and chat AI agents for clients, shaped around their industry, including Nelly for the National Communication Museum's AI Summit. I shape how the LLMs behind them behave, and I've reached #1 in organic search for two companies. Women in Digital Rising Star finalist, Melbourne.
My voice guide is the tulip in the bouquet. Click to chat.
About
I'm Udhanka, Anka to most people. I do both creative and technical work.
I build custom voice and chat AI agents for clients, shaped around their industry. One of them, Nelly, talked to real visitors at the National Communication Museum's AI Summit.
Most technical work starts from what the system can do. Mine starts from the person on the other end. That's why two clients' live agents came back with customer intent and eloquence up more than 50%, and why I've reached #1 in organic search for two companies.
Women in Digital Rising Star finalist. Final-year Psychology and Media, University of Melbourne.
Design
- Figma
- HTML and CSS
- Adobe CC
- Blender
- Paid social, SEO and AEO
Build
- Agents and agent fine-tuning
- Integrations and platforms
- UI/UX flows
- Retell, Vapi, ElevenLabs
- RAG pipelines and LLM testing
- n8n, webhooks, API integrations
- AWS and Cloudflare
- Python basics
Web and product UI
Sites and interfaces I designed and built end to end. Layout, motion and visual system. Hover a project to look, click to keep it open, click again to frost it.
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02 · Motion
Hyperrealistic motion UI
Rendered objects, depth and lighting that move with real-world weight, tuned so the interface reads as filmed rather than animated.
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03 · Spot a Car
Car-broker site
Dark, high-contrast layout with a live quote flow that takes a buyer from "I want a car" to dealer quotes in hand, same day.
04 · Reclaim
Company mascot, in Blender
A 3D mascot for Reclaim, modelled, textured and lit in Blender: a flocked blue dog with a key in its mouth, built for the brand's site and product.
Agent building
Custom voice agents that hold up in production.
I use human psychology and the patterns in how LLMs gather knowledge to improve LLM behaviour, with constant model testing, and I shape every agent around the client's industry and the people who'll actually talk to it.
- Voice and chat agentsBuilt to handle real customers, like Nelly at the National Communication Museum's AI Summit.
- Integrations and platformsCalendars, CRMs, webhooks and the automations that make an agent useful.
- LLM behaviourHow the model reasons, what it trusts, what it assumes, and when it says nothing at all.
- Fine-tuning from real callsHow two clients' live agents gained more than 50% in customer intent and eloquence.
Missed her in the bouquet? This is Tulip, my voice guide. Click to chat.
When was the last time you doodled? Art is therapy!
Experience
Nov 2025 to now
Product & Growth
Heya AIPromoted from Growth Associate- Building an onboarding and agent-construction platform that lets non-technical people build their own agents.
- Built Nelly, the AI concierge for the National Communication Museum's AI Summit.
- #1 in SEO and AI recommendations for voice agents in Australia across Gemini, ChatGPT and Claude.
- Redesigned a client's voice agent within 24 hours of starting the role, fixing critical performance issues.
- Raised LLM accuracy and performance, and introduced the product management system used across internal AI projects.
- Designed and built the company website from scratch.
- Represented Heya at a private Saints Social Club workshop and at Salesforce Agentforce.
- Guided a project for RMIT Master of Data Science students.
Coming soon
Founder
LacyfitLaunching soon- A women's activewear brand, built from the ground up: identity, product and launch.
Sep 2025 to Jan 2026
Marketing & Design Strategist
Australian Finance BrokeragePromoted twice in five months- Delivered a full rebrand: new identity, colour scheme and website, including coding the site's UI.
- Reached #1 on Google and triggered AI scraping through organic SEO.
- Boosted engagement by more than 100% across every social platform.
- Designed and produced static and video content for Instagram, LinkedIn, Facebook and TikTok, tuned with Metricool, Pixel and Microsoft Clarity.
Mar 2025 to Dec 2025
Arts Student Forum Co-Chair
University of Melbourne- Co-chaired the undergraduate student forum for the Arts community, sitting between faculty and students to push real changes through.
What I do
Creative and brand
Design and content as a business lever. Full rebrands, paid social, SEO and AEO, including #1 organic search rankings for two companies.
AI and systems
Voice agents, RAG pipelines, prompt and LLM-behaviour design, integrations and automations. Built for production reliability, not demos.
Product and growth
Product strategy, go-to-market, stakeholder management and delivery. PM systems, lead funnels and positioning built from research.
Brand and campaign
Paid social for Heya: three copy concepts, each tested across three creative treatments, for LinkedIn and Instagram. Click any poster to enlarge.
Warm gradient
Purple gradient
Dark
Concept 1
You run killer ads.
Speed to lead, for marketers.
Concept 2
You do the legal work.
Coordination around the job, for law firms.
Concept 3
Is AI right for your business?
The open question, for SMB decision-makers.
2025 · Past project
Webber
Brand and campaign design for an influencer-marketing platform's waitlist launch. No longer active.